Introduction

What is Fashion Marketing?

An early introduction to fashion marketing is trying to understand the meaning of the subject. Fashion Marketing is the development process of managing the flow of products from the original selection of designs. A presentation of products has to be produce for the retail customers, with the initial goal to maximize a company's sales and profitability. 

Social Media

More than 2 BILLION people uses their internet on their smartphones, Ipads, laptops.... you name it! surfing Social Network sites such as Facebook, Twitter, YouTube and Instagram. In today's society modern Internet users such as myself check their phone on a regular daily basis to find out the biggest news, uploading photos and statuses. The social Media has been going on for less than 30 years. Lets just pause and think about that. Technology and the high demand of the internet for the last 30 years evolve to  "Let's take a selfie! No let's tag, like and share this post," which are some of the most use phrases of today's media world. The boom of the social median is even more recently pervasive in The Tens (2010- 2019). This all results to The Fashion Industry is embracing and taking advantage of the Social Media. There are more way to advertise a fashion campaign in the internet such as Blogs, Live stream and Networking sites Here's a quick link for more information for the social success.  http://mashable.com/2010/02/13/fashion-industry-social-media/

Visual Communication

Marketing a merchandise would consists of a visual intake to advise and to sell a brand/product to the people. There are 9 sections to think about when it comes to visual Communication which are:

• Store atmosphere - It plays a factor to the whole business structure and image. The display design, flooring, wall coverings and other elements of the store's ambiance. This can be controlled by a retailer to influence and set the consumer's buying mood. 
• Sale - Sales technique are require to 'grab' consumers' attention. The end of season sales, RED bold fonts are used to spell out SALE or  25%,50% OR even 75% off for our subconscious brain would automatically trigger to go to the store, check it out and probably spend more than usual because its on sale.  
• Billboards- A large outdoor board for displaying advertisements.
• Promotions-Using a set of activities to communicate/relate with the product, brand or service to the user. The idea of this is to make people aware of the company and make them attract and induce to buy the product preference over others. This can be done by freebies, discounts, free service and even free tickets.
• Adverts- This is an activity of showing to the consumers the  
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• Activity or profession of producing advertisements for commercial products or services.  
• Branding- This involves creating a unique name and image for a product for the consumers mind. These usually portrays through advertising campaigns that has a consistent theme. It usually aims to establish compelling and individualize presence in the market that attracts and retains loyal customers.  
• Magazines- A publication containing articles and illustrations often on a particular subject or aimed at a particular audience reader. An example of this are; Garage and Look magazine. Garage Magazine contains high fashion covers, deeper political/social issues and higher end fashion designers is use through out the magazine. Look Magazine contains celebrity gossip, high street fashion and the cost of the magazine is very cheap.  
• Visual Merchandising- This is a manipulation of drawing attention to the sale displays and retail floor plans to grab customers and help increase sales activity. Products are displayed in a way it would attract customers by drawing attention to its best features and benefits. 
• Display- A few key seasonal items displayed in the company shop window that would attract consumers to come inside. 

Endorsements/Collaboration  

This is a form of advertising campaign that involves a celebrity, using their fame to help promote a product or a service. In the Fashion Industry, perfumes and clothing brands are the most common users of a classic celebrity endorsement techniques, such as television ads, launch event appearances and many more. Not only just famous people are use to promote a collection but also well known brands such as Commes De Garcon collaborating with Supreme. This helps increase sales and it's usually has a limited period which the company can charge more for an item.