A Fashion Calendar that listed every major fashion events a year ahead. The website gives you a choose to view it monthly with much more details about the events or a year that gives you a summary, I found this calendar on http://www.britishfashioncouncil.co.uk/.
A job role of a fashion forecasters has to foresees the upcoming trends and advise companies for the next season's best sellers. They do this by researching and observing the consumer's behaviors, looking at market conditions and they often assess haute couture collections. Fashion forecasters has to be aware and have some knowledge of the seasonal trend colour themes and fashion silhouettes. Trend Predictors has to be vigilant about their targeted customers when forecasting a brand as they need to know what they want and what they need.
Where do they get this information from?
Trend forecasters collect these trends from reading fashion related articles or the current news, fashion shows, trade shows, fashion related television and even observing celebrities that could influence fashion trends in the future. They are always 3/4 years ahead of fashion trends as there are so much preparations behind the scenes such as communicating with designers the next trends, which they can put their own interpretation on their collections. Huge companies would invest on a fashion
forecaster for them to create moodboards and design colour palettes, patterns and key styles.
In my course, we use trend books to inspire us for our projects. In the libary there are wide range of trend books that is available to view such as Tank and Next Look. Whilst looking through them, there were alot of moodboards that a trend forecaster companies have created. It really made a feel of the theme, as it shouted out the colours and the key styles for each particular seasons. Learning more about being a fashion forecaster has really opened by mind as I never thought It was an actual career in the fashion industry. Also, after knowing the fact that they are 3/4 years ahead of fashion made me realise there are so much organising and planning just before a certain trend hit that annual year. This made me more interested about this particular area of fashion and even looked at our job roles that are quite similar to this and found more opportunities that I never knew existed.
A definition of a pop up retail shops are temporary store at a specific areas/venue. The purpose of this is to attract consumers long enough with something new, exciting, innovated products while the company brand gets an exposure and create an impact a larger audience.
Brief
We were give a 3/4 weeks project to show a group presentation with make believe scenario. The aim was to create a pop up store with a group of 3/4 people with a business plan and to help establish a brand name. At the end of the project we would make a business proposal of why we deserve that £15,000 from our lecturer. As a group we had to create a slide about our brand and also record our daily tasks, targets and opinions.
I was put in the a group with Janna Dendi, Jade Rose and Arty Gohil. As a group we decided to call our business brand Floral Kanji. This was created as we wanted an oriental influence theme to our product. One of the team member suggested Kanji as it is a name of a language in Japan and everyone in the group agreed to it.
Here is our slide show, Floral Kanji:
As the Video did not show up on the slide show presentation, Here is the video below:
Weekly Process Review:
Week 1
In first week of the small assignment, we have been given a a brief and been put in groups of 3/ 4 people. There are 3 of us in the group. I was really excited about this project and so as my team members. We all organised and agreed to have separate job roles through out this project and before the lesson finishes we would communicate to each other what we found and at the end of the project, we would merge our information together. We also discuss what our brand name will be and what would be our target market. We named our brand 'Floral Kanji' and our target market are for quirky young, fresh students.
In the second week, Janna joined our group and we decided she would help us around which was helpful. This week, we did our research by looking on Pintrest, Google, WGSN and Ebay. An hour before the lesson left, we reported to each other what we found. From my research I have found out that festival goers would spend alot of their money on food rather than clothes. Another thing that I found that the weather is predictable so certain days, we might not have a sell out, this would not work with our product as it is designed only for sunny weather.
Week 3
On the third week, me and Janna discuss it would be cheaper for us to make the garments and sell them as it would save us alot of money instead of shipping them or buying in bulk from a whole trader place. Also, it being all manually made by us, each garment would be different therefore, it would be more special and one of a kind. Week 4
From the original idea of the manually making each garments, I thought it would be ridiculous as the amount of labour time that would have been invested in would be to consuming.But everyone insisted of doing it manually. I looked online and found a website called Ali express which is an online whole trader which they offer free shipping to UK on certain products.
Presentation- I was nervous during the presentation. I didn't speak much in front of everyone as I was too nervous. However, I did brought homemade flowery hairbands and kimono to show everyone the product image we are going for. Our organisation with the slides needs to be improved in the future as it was incomplete and also time management and communication needs to be better, to be able to deliver.
Through out the project, I felt it lacked team worked as not some of the team member were absent which slow down the process of the project. There was a lack of communication and time management through out the process which I personally felt confused in the duration of the planning. However, I felt that I and some other team members worked well as we would exchange email and we would meet up on our break to plan this. Overall, I would of like to worked by myself than working in the team even though I liked the idea of everyone communicating and sharing ideas.
In the second week, Janna joined our group and we decided she would help us around which was helpful. This week, we did our research by looking on Pintrest, Google, WGSN and Ebay. An hour before the lesson left, we reported to each other what we found. From my research I have found out that festival goers would spend alot of their money on food rather than clothes. Another thing that I found that the weather is predictable so certain days, we might not have a sell out, this would not work with our product as it is designed only for sunny weather.
Presentation- I was nervous during the presentation. I didn't speak much in front of everyone as I was too nervous. However, I did brought homemade flowery hairbands and kimono to show everyone the product image we are going for. Our organisation with the slides needs to be improved in the future as it was incomplete and also time management and communication needs to be better, to be able to deliver.