Chapter 3

Trend Prediction

A job role of a fashion forecasters has to foresees the upcoming trends and advise companies for the next season's best sellers. They do this by researching and observing the consumer's behaviors, looking at market conditions and they often assess haute couture collections. Fashion forecasters has to be aware and have some knowledge of the seasonal trend colour themes and fashion silhouettes. Trend Predictors has to be vigilant about their targeted customers when forecasting a brand as they need to know what they want and what they need. 

Where do they get this information from?

Trend forecasters collect these trends from reading fashion related articles or the current news, fashion shows, trade shows, fashion related television and even observing celebrities that could influence fashion trends in the future. They are always 3/4 years ahead of fashion trends as there are so much preparations behind the scenes such as communicating with designers the next trends, which they can put their own interpretation on their collections. Huge companies would invest on a fashion
forecaster for them to create moodboards and design colour palettes, patterns and key styles.


A Day in the Life of a Trend Forecaster by SynapticDigital

In my course, we use trend books to inspire us for our projects. In the libary there are wide range of trend books that is available to view such as Tank and Next Look. Whilst looking through them, there were alot of moodboards that a trend forecaster companies have created. It really made a feel of the theme, as it shouted out the colours and the key styles for each particular seasons. Learning more about being a fashion forecaster has really opened by mind as I never thought It was an actual career in the fashion industry. Also, after knowing the fact that they are 3/4 years ahead of fashion made me realise there are so much organising and planning just before a certain trend hit that annual year. This made me more interested about this particular area of fashion and even looked at our job roles that are quite similar to this and found more opportunities that I never knew existed.